Your business hinges on your ability to SELL. Whether you’re providing a service or a product, you need SALES. Now some of you are reading this and saying, “I am not in Sales” Well let’s change the word from SALES to COMMUNICATION. Now, do you communicate? Of course, you do. All of us do. So, sales is all about communication. To succeed in business, you need to become a good communicator.

Many Little Voices come up when we talk communication. The good news though is that, communication isn’t as difficult as some people make it out to be. If you, like me, were told at school that you weren’t a good communicator, then it’s time to discard that belief. Most things can be taught and communication is one of them.

The first step to becoming a good communicator is learning how to do the simple things. Communicating things like, ‘please’, ‘thank you’ and ‘nice to meet you’. The simple things. When you learn how to do the simple things well, when you practice them until they’re second nature, then the hard things become easy. Never underestimate the simple things.

Do you have a name? Do you like it when people call you by that name? Of course you do. Most people in the world like being called by their name. Learn people’s names. Address them by their names. This may be challenging at first, but stick with it. You’ll get better at learning names. Neuro science shows that everything we do creates a neural pathway and that pathway is strengthened when we practice that action over and over. So, it does become easier. When you become the person that learns people’s names and remembers them, you also become the person that people remember. You become the person that people want to connect with. Because that’s when you become the person who cares.

Do the simple things and you’ll be surprised with the results you achieve in your business. Most people are begging for these simple acts of communication and they don’t even realise it. When you give people these simple gifts of attention and courtesy, you open the channels for clear, honest communication. People start telling you what they’re really thinking, what they really need, and what they’re really looking for. Build up this habit of exercising the simple steps of communication and your business will have what so many others yearn for – trust.

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